New Rules Of The Road Essays - Cycling, Physical Exercise

New Rules of the Road First is the wellbeing of bikers who must impart the streets to cars. Similarly as vexing is the high rate of mishaps on ways confined to use by people on foot, skateboarders, and different bikers. Showing cycling decorum and assigning streets as multi-vehicle roadways are cheap and commonsense and can mitigate most of perils bikers face. A Touch of Irony You need incongruity? Attempt this bit of data: as per The Daily Microcosm's Anna Fornos, a city which supports three yearly cycling occasions and supports the district's elective transportation program, there is certifiably not a solitary bicycle path. We have to consider planning something for invert the current circumstance. Also, since we have the name of a goliath enterprise backing us, there's no motivation to stay quiet with respect to the absence of bike and person on foot offices in our locale. The Future of Bicycle Transportation At the present time the city is drafting a transportation plan, and not of second too early. Katherine Fornos claims that if a developing city doesn't accomodate cyclists who ride to work, individuals who have ridden to work for a considerable length of time will never again be riding to work. Ms. Fornos proceeds to state the accompanying: There isn't one arrangement to oblige bikers. Maybe it's an oversight. Or on the other hand maybe it's the absence of bikers in the city committee. We can securely expect that the chief of the Losantiville Planning Organization doesn't bicycle (in any event, not outside). What We Can Do So if it's somebody with authoritative force we need, we can go directly to the representative's office and discover a state bike facilitator. With some weight she will work with nearby governments to allot some street cash to non-parkway programs. However, except if we make some noise, we'll go unnoticed.

What Part Does Cultural Compatibility Play in Determining The Success Essay

What Part Does Cultural Compatibility Play in Determining The Success of Cross-Border Mergers and Acquisitions - Essay Example Frequently, contemplations corresponding to financing and procedures have become the fundamental worry in getting the securing targets or merger accomplices that are generally appropriate for a company’s reason. Normally, choices are made relying upon specific issues, for example, accessibility, cost and likely income. At the point when their movement falls flat, the investigation of merger disappointment or feeble execution is regularly centered around the reevaluation of specific factors that started the choice for choice (Schweiger and Goulet 2005). Regularly, poor choice choices for mergers and acquisitions are related with an excessively high price tag, ineptitude of chiefs in accomplishing objectives, or that the organizations essentially don't coordinate one another. These elements have been consistently analyzed at this point M and An action has not gotten the essential enhancements (Teerikangas 2007; Seo and Hill 2005). Along these lines, global acquisitions make up irregularities: in spite of the way that business practice and scholastic research have detailed that huge numbers of these exercises neglect to accomplish their targets, culturally diverse acquisitions despite everything stay to be a mainstream technique for worldwide organizations. Hence, it is essential that the reasons for universal merger and obtaining disappointment are analyzed just as the procedures for tending to such issues. As revealed by Galpin and Herndon (2007), in an investigation of 190 top administrators who were associated with the worldwide obtaining, it was accepted that social incongruence was seen as the best obstruction to the accomplishment of their M and An exercises. Moreover, the 1996 British Institute of Management overview detailed that when blending two societies is thought little of, it turns into a huge factor for disappointment (Carleton and Lineberry 2004).

Odds Evens Ends

Odds Evens Ends Its been another late night at work, but I wanted to at least post a few odds ends CPW update: for everyone who has registered, we are in the process of matching you to an MIT student host. If you have registered, you will have a host. (More on this soon) Speaking of CPW our preview weekend is nothing like the Hearst College (Stanford South?) preview weekend on the most recent episode of Veronica Mars. For one thing, the weekend is not planned out for you, its more of a choose your own adventure-style weekend (with nearly 600 events over the span of 4 days!). And, while there will be parties, CPW is a 100% dry weekend. And while youll probably see people wearing shirts featuring pi, it wont be from any evil fraternities like in the episode (non-Veronica Mars fans are quite confused by now, Im sure). Trying to figure out what to pack for CPW? Check out the 10 day forecast. Following up on the cancer research information from the last post, MIT continues the thread here and here (check it out!). Not as important as cancer research but still affecting every one of us, MIT recently hosted a big conference on spam. A nice review of the MIT Museum and a review of an art exhibit at MIT (in the New York Times!). And for now, off to home, and a big dim sum outing tomorrow!

Analysis Of Christopher Columbus s The Dinosaurs

Richard Reyes September 29, 2017 AP Literature and Composition Period: 3 SOS LAP TOPIC #4 : Human beings did not always hold the reins as the most superior creatures in this universe. A long time ago, the common people were inadequate specimens at the grace of the dinosaurs. Such an era came to a staggering end from the grand celestial meteoroid which assaulted life into a different direction. It acted as a stimulus which guided us into a contrasting atmosphere; we are corresponding in that atmosphere in this very moment. However, that significant event was one of many. Objects were not the only substance that acted as a converter. People from our past prevailed as human catalysts. Whether it was the explorer: Christopher Columbus, or the†¦show more content†¦Such missing naval would symbolize the missing connection that she would have with not only her father, but with her own brother Macon Dead II. Likewise, within such time line she would see the loss of her mother, her father due to racial violence in which he was blown into the sky to ascend into a new role, and the connection that she had with her brother. Further along within the subsequent future, another pregnancy is showcased. However, this pregnancy involves the well being of Macon Dead II s baby boy. A turbulent series of events transpires later on leading to Macon wanting the child to be aborted, but that didn t go accordingly as he wished.† She saved my life. And yours, Macon. She saved yours too. She watched you like you were her own. Until your father threw her out. †(Morrison 126). Pilate without realizing is able to reconcile the murder of her mother by bringing about the guiding light that would show us the past which would be the one and only Macon Dead III, also known as â€Å" Milkman †. She understood the significance of a child being the light that would bring about a new era. Her understanding of not being wanted was also taken into account, which can be interpreted as a way in which she helped Milkman s mom (Ruth) keep the baby. Further on we are at the scene of the birth, in which Pilate is inShow MoreRelatedScience1785 Words   |  8 PagesFoundations of 9780547142609 DOWNLOAD http://bit.ly/1jQSBEn Management: Basics and Best Practices, 0547142609, http://www.barnesandnoble.com/s/?store=bookkeyword=Foundations+of+Management%3A+Basics+and+Best+Practices DOWNLOAD http://t.co/uCZE6L3nft http://avaxsearch.com/?q=Foundations+of+Management%3A+Basics+and+Best+Practices http://bit.ly/1xRDQzz Managing Global Operations Cultural and Technical Success Factors, Scott T. Young, Winter Nie, Jan 1, 1996, BusinessRead MoreLogical Reasoning189930 Words   |  760 Pagesnegative impact of each consequence. It’s a kind of cost-benefit analysis. Exercises 1. Columbus Day is an American holiday. Write a short essay that weighs the pros and cons and then comes to a decision about whether there should be more or less public celebration (by Americans and their institutions) on Columbus Day, October 12. Here is some relevant background information to reduce your research time. Christopher Columbus was a brave explorer, an adventurer, a breaker of new ground. UnlikeRead MoreProject Managment Case Studies214937 Words   |  860 PagesCanada 118 Riverview Children s Hospital 124 The Evolution of Project Management at Quixtar 145 3 PROJECT MANAGEMENT CULTURES 151 Como Tool and Die (A) 153 Como Tool and Die (B) 157 Apache Metals, Inc. 160 Haller Specialty Manufacturing 162 The NF3 Project: Managing Cultural Differences 163 An International Project Manager s Day (A) 172 An International Project Manager s Day (B) (see handout provided by instructor) An International Project Manager s Day (C) (see handout provided byRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesfollowing classification of cases by subject matter to be helpful. I thank those of you who made this and other suggestions. Classification of Cases by Major Marketing Topics Topics Most Relevant Cases Marketing Research and Consumer Analysis Coca-Cola, Disney, McDonald’s, Google, Starbucks Product Starbucks, Nike, Coke/Pepsi, McDonald’s, Maytag, Dell, Hewlett-Packard, Newell Rubbermaid, DaimlerChrysler, Kmart/Sears, Harley-Davidson, Boeing/Airbus, Merck, Boston Beer, Firestone/FordRead MoreLibrary Management204752 Words   |  820 PagesCongress Subject Headings: Principles and Application, Fourth Edition Lois Mai Chan Developing Library and Information Center Collections, Fifth Edition G. Edward Evans and Margaret Zarnosky Saponaro Metadata and Its Impact on Libraries Sheila S. Intner, Susan S. Lazinger, and Jean Weihs Organizing Audiovisual and Electronic Resources for Access: A Cataloging Guide, Second Edition Ingrid Hsieh-Yee Introduction to Cataloging and Classification, Tenth Edition Arlene G. Taylor LIbRaRy and InfoRMaTIon

Prejudice and Discrimination Essay - 913 Words

Prejudice and Discrimination Prejudice: 1) an opinion formed without careful thought.2) an unreasonable or unfair feeling (in favour of, or against something). Discrimination : 1) to be the difference between. 2) (with favour of, against ) to treat favourably or unfairly. These are the dictionaries definitions of what the two words mean, obviously very briefly. Different forms of prejudice and discrimination are the underlining of racism, sexism, ageism, nationalism and more, but these are the key elements of prejudice and discrimination. All around the world different people of different religions, race etc are troubled with these issues everyday against each other and from others, no matter†¦show more content†¦Parable of the Good Samaritan teaches that help should be given without regard to race. In a sexist society Jesus treated women with dignity and respect; e.g. The woman at the well; (John 4) Christians do not accept discrimination. From people I have asked, and from what I have read I have concluded that a Christian, or somebody with Christian morals would offer a victim of prejudice or discrimination, and help them to deal with it, in the ways of dealing with the effects of the actual event or actions of somebody else in a compassionate way. The perpetrator should also be helped in a way to guide them and help them understand the views and emotions of the victim. Saying this, many Christians deal with it in another way. Many Christians are police officers, but discriminating is a criminal offence, and the perpetrator can be tried for it in a court of law. This means the Christian is punishing the perpetrator, and will be further punished by a court. Discrimination can also be misunderstood. A recent article in the newspaper showed that a Pakistani person felt that he had been discriminated against, as somebody had called him a Paki. This man had taken the other man to court, under the charge of discrimination. The judge, whoShow MoreRelatedDiscrimination And Prejudice And Discrimination1638 Words   |  7 PagesDiscrimination comes in a number of forms. We have age discrimination, employment or job discrimination, racial discrimination, gender discrimination, reverse discrimination, sexual discrimination, and others. Prejudice is a negative attitude toward a socially defined group and toward any person perceived to be a member of that group (Burgess, 2003). The purpose of her research was to talk about discrimination and prejudices and the affect they have on our day to day lives. She also defines prejudiceRead MoreDiscrimination And Prejudice And Discrimination1608 Words   |  7 PagesDiscrimination comes in all forms. Th ere is age discrimination, employment or job discrimination, racial discrimination, gender discrimination, reverse discrimination, sexual discrimination, and then there is also positive discrimination such as a guy letting an attractive woman out in traffic; he is then positively discriminating against her. Prejudice is a negative attitude toward a socially defined group and toward any person perceived to be a member of that group. The purpose of my research isRead MorePrejudice And Discrimination : Prejudice Essay1527 Words   |  7 PagesPrejudice and Discrimination Prejudice and discrimination can take several different forms. The first item I would like to delineate in this essay is the correlations between prejudice, racism, and discrimination. Prejudices quite often stem from ignorance or a lack of understanding. Essentially, prejudice strips away any individualism that belongs to a person and creates a negative opinion as soon as a connection is made to the group with which the person belongs. This happens because the prejudiceRead MorePrejudice, Discrimination, And Discrimination1050 Words   |  5 PagesWhat is Aversive Prejudice/Discrimination All types of prejudice vary in some ways , some people are very blunt and some people merely whisper under their breath or secretly avoid the people they dislike. This falls more in between those line with this being an example of averise racism specifically â€Å" Aversive racists, in contrast, sympathize with victims of past injustice,support principles of racial equality, and genuinely regard themselves as non-prejudiced, but at the same time possess conflictingRead MoreDiscrimination And Prejudice And Discrimination Essay1672 Words   |  7 PagesPeople can be can be prejudice or be discriminatory towards anyone for any reason. Prejudice and discrimination are two very different things, prejudice is the unfair feeling of dislike for a person or group because of their race, sex religion, etc. Discrimination is the unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex. It can occur anywhere, in the workplace , shops, restaurants, schools or just walking down the street. OneRead MoreDiscrimination And Prejudice : Discrimination1719 Words   |  7 PagesKendrah Lopez CS – 420 12 Sep. 2017 Discrimination and Prejudice Discrimination and Prejudice I chose discrimination and prejudice for my multicultural paper, because I feel that discrimination and prejudice is the main reason for all the hate in the world. People are discriminated against because of reasons such as race, ethnicity, religion, looks, sex, sexual orientation, class, and other ridiculous reasons. 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The Hunters Phantom Chapter 4 Free Essays

It was the little changes that surprised Elena the most. She had expected the Guardians to bring Fel ‘s Church back. And they had. We will write a custom essay sample on The Hunters: Phantom Chapter 4 or any similar topic only for you Order Now The last time she’d seen the town, probably a quarter of the houses had been rubble. They’d been burned or bombed, some ful y destroyed, some only half-gone, with police tape dangling dismal y across what was left of their entrances. Around and above the ruined houses, trees and bushes had grown and stretched strangely, vines draping over the debris, giving the streets of the smal town the look of an ancient jungle. Now Fel ‘s Church was – mostly – the way Elena remembered it. A picture postcard – perfect smal Southern town of deep-porched houses surrounded by careful y tended flower gardens and big old trees. The sun was shining and the air was warm with the promise of a hot and humid Virginia summer day. From a few blocks away came the muted roar of a lawn mower, and the smel of cut grass fil ed the air. The Kinkade kids in the house on the corner had dragged out their badminton set and were batting the birdie back and forth; the youngest girl waved to Elena and Stefan as they passed. Everything took Elena back to the long July days she’d known al the previous summers of her life. Elena hadn’t asked for her old life back, though. Her exact words had been: I want a new life, with my real old life behind me. She’d wanted Fel ‘s Church to be the way it would have been now, months later, if evil had never come to town back at the beginning of her senior year. But she hadn’t realized how jarring al the little changes would be. The smal colonial-style house in the middle of the next block had been painted a surprising shade of pink, and the old oak tree in its front lawn had been cut down and replaced with a flowering shrub. â€Å"Huh.† Elena turned to Stefan as they passed the house. â€Å"Mrs. McCloskey must have died, or moved to a nursing home.† Stefan looked at her blankly. â€Å"She never would have let them paint her house that color. There must be new people living there,† she explained, shivering slightly. â€Å"What is it?† Stefan asked instantly, as attuned to her moods as ever. â€Å"Nothing, it’s just†¦Ã¢â‚¬  Elena tried to smile as she tucked a silky lock of hair behind her ear. â€Å"She used to feed me cookies when I was a kid. It’s strange to realize she might have died of natural causes while we’ve been gone.† Stefan nodded, and the two walked silently to Fel ‘s Church’s smal downtown. Elena was about to point out that her favorite coffee shop had been replaced by a drugstore, when she grabbed Stefan’s arm. â€Å"Stefan. Look.† Coming toward them were Isobel Saitou and Jim Bryce. â€Å"Isobel! Jim!† Elena shouted joyful y, and ran toward them. But Isobel was stiff in her arms, and Jim was looking at her curiously. â€Å"Uh, hi?† Isobel said hesitantly. Elena instantly stepped back. Oops. In this life, did she even know Isobel? They’d been in school together, of course. Jim had gone out with Meredith a couple of times before he and Isobel started dating, although Elena hadn’t known him wel . But it was possible she had never even spoken to quiet, studious Isobel Saitou before the kitsune came to town. Elena’s mind worked busily, trying to figure out how to get out of this without seeming crazy. But a warm buzz of happiness kept rising up in her chest, keeping her from taking the problem too seriously. Isobel was okay. She’d suffered so much at the hands of the kitsune: She’d pierced herself in horrible ways and slit her own tongue so severely that even after she’d recovered from the kitsune’s thral , she’d spoken in a soft slur. Worse, the kitsune goddess had been in Isobel’s house the whole time, pretending to be Isobel’s grandmother. And poor Jim†¦ Infected through Isobel, Jim had torn himself apart, eating at his own flesh. Yet here he was, as handsome and carefree – albeit mildly confused – as ever. Stefan smiled broadly, and Elena couldn’t stop giggling. â€Å"Sorry, guys, I’m just†¦ so happy to see familiar faces from school. I must miss good old Robert E. Lee High School, you know? Who would have thought?† It was a pretty weak excuse, but Isobel and Jim smiled and nodded. Jim cleared his throat awkwardly and said, â€Å"Yeah, it was a good year, wasn’t it?† Elena laughed again. She couldn’t help herself. A good year. They chatted for a few minutes before Elena casual y asked, â€Å"How’s your grandmother, Isobel?† Isobel looked at her blankly. â€Å"My grandmother?† she said. â€Å"You must be confusing me with someone else. Both my grandmothers have been dead for years.† â€Å"Oh, my mistake.† Elena said good-bye and managed to contain herself until Isobel and Jim were out of earshot. Then she took Stefan by the arms, pul ed him toward her, and gave him a resounding kiss, feeling delight and triumph passing back and forth between them. â€Å"We did it,† she said when the kiss had ended. â€Å"They’re fine! And not just them.† More solemn now, she gazed up into his green eyes, so serious and kind. â€Å"We did something real y important and wonderful, didn’t we?† â€Å"We did,† Stefan agreed, but she couldn’t help but notice something hard in his voice as he said it. They walked hand in hand, and without discussing it, they headed for the edge of town, crossing Wickery Bridge and climbing the hil . They turned into the cemetery, past the ruined church where Katherine had hidden, and down into the little val ey below that held the newer part of the graveyard. Elena and Stefan sat down on the neatly trimmed grass by the big marble headstone with â€Å"Gilbert† carved into the front. â€Å"Hi, Mom. Hi, Dad,† Elena whispered. â€Å"I’m sorry it’s been so long.† Back in her old life, she had visited her parents’ graves often, just to talk to them. She’d felt like they were able to hear her somehow, that they were wishing her wel from whatever higher plane they’d ended up on. It had always made her feel better to tel them her troubles, and before her life had gotten so complicated, she had told them everything. She put out one hand and gently touched the names and dates carved on the tombstone. Elena bent her head. â€Å"It’s my fault they’re dead,† she said. Stefan made a soft noise of disagreement, and she turned to look at him. â€Å"It is,† she said, her eyes burning. â€Å"The Guardians told me so.† Stefan sighed and kissed her forehead. â€Å"The Guardians wanted to kil you,† he said. â€Å"To make you one of them. And they accidental y kil ed your parents instead. It’s no more your fault than if they had shot at you and missed.† â€Å"But I distracted my father at the critical moment and made him crash,† Elena said, hunching her shoulders. â€Å"So the Guardians say,† Stefan replied. â€Å"But they wouldn’t want it to sound like their fault. They don’t like to admit they make mistakes. The fact remains that the accident that kil ed your parents wouldn’t have happened if the Guardians hadn’t been there.† Elena lowered her eyes to hide the tears swimming in them. What Stefan said was true, she thought, but she couldn’t stop the chorus of myfaultmyfaultmyfault in her head. A few wild violets were growing on her left, and she picked them, along with a patch of buttercups. Stefan joined her, handing her a sprig of columbine with yel ow bel -shaped blossoms to add to her tiny wildflower bouquet. â€Å"Damon never trusted the Guardians,† he said quietly. â€Å"Wel , he wouldn’t – they don’t think much of vampires. But beyond that†¦Ã¢â‚¬  He reached for a tal stalk of Queen Anne’s lace growing beside a nearby headstone. â€Å"Damon had a pretty finely tuned sense for detecting lies – the lies people told themselves and the ones they told other people. When we were young we had a tutor – a priest, no less – who I liked and my father trusted, and Damon despised. When the man ran off with my father’s gold and a young lady from the neighborhood, Damon was the only one who wasn’t surprised.† Stefan smiled at Elena. â€Å"He said that the priest’s eyes were wrong. And that he spoke too smoothly.† Stefan shrugged. â€Å"My father and I never noticed. But Damon did.† Elena smiled tremulously. â€Å"He always knew when I wasn’t being total y honest with him.† She had a sudden flash of memory: of Damon’s deep black eyes holding hers, his pupils dilated like a cat’s, his head tilting as their lips met. She looked away from Stefan’s warm green eyes, so different from Damon’s dark ones, and twisted the thick stalk of the Queen Anne’s lace around the other flowers. When the bouquet was tied together, she placed it on her parents’ grave. â€Å"I miss him,† Stefan said softly. â€Å"There was a time when I would have thought†¦ when his death might have been a relief. But I’m so glad we came together – that we were brothers again – before he died.† He put a gentle hand beneath Elena’s chin and tilted her head up so that her eyes met his again. â€Å"I know you loved him, Elena. It’s okay. You don’t have to pretend.† Elena gave a little gasp of pain. It was like there was a dark hole inside her. She could laugh and smile and marvel at the restored town; she could love her family; but al the time there was this dul ache, this terrible sense of loss. Letting her tears loose at last, Elena fel into Stefan’s arms. â€Å"Oh, my love,† he said, his voice catching, and they wept together, taking comfort in each other’s warmth. Fine ash had fal en for a long time. Now it settled at last and the smal moon of the Nether World was covered with thick, sticky piles of dust. Here and there, opalescent fluid pooled against the charred blackness, coloring it with the rainbow of an oil slick. Nothing moved. Now that the Great Tree had disintegrated, nothing lived in this place. Deep below the surface of the ruined moon was a body. His poisoned blood had stopped flowing and he lay unmoving, unfeeling, unseeing. But the drops of fluid saturating his skin nourished him, and a slow thrum of magical life beat steadily on. Every now and then a flicker of consciousness rose within him. He had forgotten who he was and how he had died. But there was a voice somewhere deep inside him, a light, sweet voice he knew wel , that told him, Close your eyes now. Let go. Let go. Go. It was comforting, and his last spark of consciousness was holding on for a moment longer, just to hear it. He couldn’t remember whose voice it was, although something in it reminded him of sunlight, of gold and lapis lazuli. Let go. He was slipping away, the last spark dimming, but it was al right. It was warm and comfortable, and he was ready to let go now. The voice would take him al the way to†¦ to wherever it was he would go. As the flicker of consciousness was about to go out for the last time, another voice – a sharper, more commanding voice, the voice of someone used to having his orders obeyed – spoke within him. She needs you. She’s in danger. He couldn’t let go. Not yet. That voice pul ed painful y at him, holding him to life. With a sharp shock, everything shifted. As if he’d been ripped out of that gentle, cozy place, he was suddenly freezing cold. Everything hurt. Deep within the ash, his fingers twitched. How to cite The Hunters: Phantom Chapter 4, Essay examples

Marketing Strategy Analysis of ESTEE LAUDER †MyAssignmenthelp.com

Question: Discuss about the Marketing Strategy of ESTEE LAUDER. Answer: Introduction Proper management of the business is crucial for any business organization as it enables the business organization to fulfill their business objectives and goal. This study deals with the marketing strategy, analysis of the competitive advantages, PESTLE analysis, and position of competitors and effectiveness of the strategic management in the context of ESTEE LAUDER. However, ESTEE LAUDER is the well known manufacturer and marketers of the beauty product established in New York City and they have expanded their business into Canada in the recent years ("ESTEE LAUDER", 2017). Brief Discussion of ESTEE LAUDER ESTEE LAUDER is a well-known manufacturer and distributor of the cosmetic products. This organization has established first in the US. Hence, they have penetrated in the Canada market. They offer makeup ingredients. Hair care product, fragrance and skincare products. Such organization has a diverse brand that is internationally distributed by using the digital commerce and various retail channel. ESTEE LAUDER has strong financial resources and their cash flow from the business operation provides support to their business growth. Therefore, their acquisition strategy develops greater shareholder value. Cost saving program, improvements in the productivity and well financial discipline lead them towards success. Apart from this human resource of ESTEE LAUDER includes collaborative work between their partners, learning and development and the employee advisory that ensures their growth (Derdak, 2000). ESTEE LAUDER possesses the capability to maintain a balance and diversified strategic business management. They have sustainable growth and they are able to provide prestige beauty products in the global market. ESTEE LAUDER focuses on the high price and their main target is the premium market. L'Oreal, Avon, Coty are the main competitors of such organization. ESTEE LAUDER offers natural skin care products, which is a useful approach to such organization to get competitive advantages in the global market in comparison to other cosmetic organizations those use synthetic materials in their products (Rosen Sellers, 2000). External environmental analysis in context of ESTEE LAUDER PESTLE analysis ESTEE LAUDER has its branch in Canada also thus; market research of Canada based on the PESTLE analysis addresses different external factors of such organization. Political factors Canada is the strong democratic country with the stable political environment. Free trade negotiation is a vital initiative of Canada government to make business with many other countries in a protective manner (Strom, 1992). Less taxation and protective environment of foreign investment provide golden opportunity to ESTEE LAUDER to enhance their market share in Canadian supermarket segments. Economical factor Canada has well developed and good performing economies among the developed countries, which brings positive opportunity for the foreign investors in such country (Thomas, 2000). In the year of 2012 GDP of such country was 2.6% that is higher than the previous year. In the year of 2015, Canada had 70.2% of the total GDP. Hence, the high economic condition of such country will be beneficial for ESTEE LAUDER to invest in this country against a good return. Social factor People of Canada have less income in comparison to the US. Therefore, the number of working women is lesser in comparison to men (Umemura Slater, 2017). However, for this reason, it is quite difficult for the cosmetic industries as well as for ESTEE LAUDER to enhance their revenue generation as beauty products are targeted mostly the women. However, in the recent years, Canada has been trying to bring improvement in their social inequalities that can be a good aspect for business industries. Technological factors Rapid use of the internet and mobile phone is very common among the Canadian people (Peteraf, Gamble Thompson, 2014). Hence, application of such advanced technology is the vital area of the Canadian citizens. Hence, advertisement through the internet and social media marketing will be easy for ESTEE LAUDER in this country. Legal Factor Canadian law is UK law oriented hence, British Common Law and Civil Law are required to maintain by the investors in this country (Ramli, 2015). In the context of ESTEE LAUDER they need to comply with the legal requirements of such organization otherwise they may face legal issues in their business operation. Environmental Factors Department of Environment Act of Canada has strict regulation for the manufacturer to use renewable sources (Pervin, Ranchhod Wilman, 2014). However, ESTEE LAUDER and other organizations have to maintain the environmental norms during their business. They should use the natural sources in their products to maintain the sustainability of the environment. Competitive factor analysis: Porter Five force model Competitive rivalry, the threat of substitution, the threat of new entry, supplier power, and buyer power are the basic five elements of Porter five force models that are used to analyze the competitive advantages of an organization (Kobayashi, Hara Usui, 2017). In the context of ESTEE LAUDER industry rivalry and the threat of substitution are major areas to understand their competitive factors. The emergence of competitive rivalry is a big challenge for ESTEE LAUDER (EL) as it may increase the power of the competitors of such organization as for example, L'Oreal, Avon are the strongest competitors of EL. ESTEE LAUDER offers the quality product at high price hence; people have a tendency to buy the quality product at low price. Hence, premium price of EU leads them to face product substitution threat as their competitors may offer similar products at low price, which easily affects the market share of ESTEE LAUDER. Strategic Approach of ESTEE LAUDER Marketing strategy should be product, price, and promotion oriented in the context of any organization (Peteraf, Gamble Thompson, 2014). ESTEE LAUDER uses natural ingredients in their products, which influences the customers towards their products. However, this strategic approach of EL will enable them to get competitive advantages in the market as this may reduce the threat of substitution for ESTEE LAUDER. On the other hand, ESTEE LAUDER has the premium price, which often allows the customers to choose the alternative product at low price. Hence, adoption of three pricing strategy of ESTEE LAUDER as for example, the conventional pricing strategy include cost based, competition based and demand based pricing will be an effective approach to such organization. This strategy is helpful to reduce the threat of new rivalry in the market in the context of EL. A promotional mix of ESTEE LAUDER consists of trade sale and consumer sale strategies that influence consumers by providing disc ounts on the product. ESTEE LAUDER uses the digital marketing strategy that includes social media marketing and e-commerce marketing. However, in the recent years, online shopping is a common trend in the consumer domain as it is a time and cost effective process (Rosen Sellers, 2000). Hence, such digital marketing strategy will be an effective initiative for ESTEE LAUDER in the context of Canada market as Canadian people have an intensity of using internet and mobile phone in a rapid manner. Situation analysis is another strategy that enables such organization to understand current market demand. Conclusion The above piece of work highlights on the external environmental analysis in the context of ESTEE LAUDER. Therefore, strategic approaches of EL such as their natural product and conventional pricing strategy will be beneficial for them to minimize the threat of competitive rivalry and product substitution by their competitors. On the other hand, their digital marketing strategy will enhance their sales promotion and revenue generation in the Canadian market as Canadian people are involved in the rapid use of the internet. Such aspect will maximize their advertisement process and product promotion in the consumer domain easily. Moreover, situation analysis strategy of ESTEE LAUDER is a crucial approach for them to understand their current market position and this allows them to forecast their future growth based on the market demand. References Derdak, T. (2000). International Directory of Company Histories. The Estee Lauder Companies Inc. History. St. James Press. Vol.30, 78-100. https://www.esteelauder.com/ Umemura, M., Slater, S. (2017). 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